We live in a digital world. And the first most important marketing tool like michael lewis marketing suite is “YOU”.
What does this mean for you? It means that you need to take ownership of your own online identity and presence, which can be done by making sure there are no duplicate accounts where content could get confusingly cross-pollinated. You also need to have control over your social media channels (as many businesses do) in order to make sure they’re aligned with the voice and brand of your company. The old saying “garbage in equals garbage out” holds true with social media, too; so if you want a successful campaign, then it’s really all about quality content.
10 Best practices for marketing are:
1. Use a white label approach
Businesses need to look and act like businesses – after all, your customers are likely looking for something that’s familiar and trusted. So why use your brand’s name for something that is not branded at all? Try using a domain like “business-in-your-name” or “project-your-name” and see what kind of response you get.
2. Use Social Media to Market Your Own Business
Rather than spending money on Facebook ads, why not use the clicks you’re saving to promote your business through social media? The goal is customer satisfaction, not customer acquisition – so there are countless ways that businesses can promote themselves on this network, via blogs, videos, events and more.
3. Buy advertisements with bloggers and influencers
In the past, this was thought of as a waste of money, but that is not the case anymore. With social media, it’s easy for customers to find out about you and your product or service. When they do, their interest is piqued, and they can then share their comments with their friends (and followers). So why not use these opportunities to promote your business?
4. Live-Tweet/Photo-Tweet/Snapchat
As much as you may want to live-tweet or speak directly to your followers on Twitter or Snapchat , it actually doesn’t do you any favors in regards to SEO or getting more traffic to your site. However, using these platforms to strategically engage with your customers is a great way to get their attention and build customer relationships.
5. Use E-Newsletter to Market Your Business
In case you’re not already getting e-newsletters from your clients or customers, then you should definitely be doing so. It’s an easy way for your potential customer to stay in touch whilst also helping you build leads and sales (as well as gaining insight into what’s working and what isn’t). So why not use this platform for traffic that comes from the hearts of your loyal followers?
6. Use Responsive Website Design
This is becoming more commonplace than ever before. Even big, household brands now have a mobile website. Which is good for the customer, because if you’re then asked for your business’s number on the phone, the likelihood of them calling will be much greater and better than if they’d had to search for it on a desktop computer.
7. Work with a Social Media Agency
If you’re not confident that you can manage your online presences, then there’s nothing like working with a trusted, professional agency. They’ll help keep your content consistent, your social media links updated and your website fresh. They can help you write content (which makes your customers feel more comfortable and warm to your brand), set up campaigns which deliver exactly what you want, manage campaigns throughout the year and so much more.
8. Data-Driven Marketing
Building customer relationships is kind of like a marriage – you have to work together for it to be successful. And where better to do that than on the internet. By using data, you can learn what your clients want and more importantly, what’s working for them. So rather than doing it yourself, get in touch with a social media agency who can help you do this for you.
9. Use Video to Market Your Business
Video is a great way to engage with your audience and personally engage with your potential customer. Video marketing is now more popular than ever before and there are so many tools which allow businesses to create and share content quickly and easily. So why not use it to promote your business?
10. Voice Search
Whilst you may not think that this is important, voice search is on the rise . . . and it can be a great tool to help you market your business. This is another one which seems to be on the increase every year. And again, it’s good for the customer because they can find you more easily. It’s also a great way to build trust with your customers too!
Conclusion:
The key to success with these 10 Best practices is to ENHANCE your brand. If you don’t know what your customers want, then maybe they are not looking for what you have. Put yourself in their shoes – would they just walk past a business because it wasn’t as good as the others? Probably not! So think like a customer and you’ll start getting the results you’re looking for!
