The times are changing and there is a revolution happening in the world of delis. It may seem like Mecca, but for years and years, people have only been able to get their sandwiches from fast food restaurants or greasy and overpriced corner stores. However, it’s been revealed that many of these big top deli are actually being left behind as Americans switch to healthier options. In a recent study by market researcher Packaged Facts, more than half of the Americans surveyed said they eat less cold sandwich items in recent years and want those types of food choices at home or at their workplace.
1. Good-Bye, Cold Cuts and Processed Cheeses
Consumers are turning away from the processed meats and cheese that made delis famous. Nowadays people want fresh ingredients, and many of them want organic choices as well. A whopping 60 percent of people turn to the internet to find that perfect sandwich meat, but many times they are disappointed with their options when it comes to cold sandwich items. Packaged Facts knows that Americans need a deli revolution and they’re on it!
2. Delis May Be Dying Out
With so few options at restaurants, more and more people are getting their food at home or work. In fact, we’ve been losing delis in recent years. Between 2011 and 2012, approximately 8 percent fewer delis were being opened during that time.
3. Deli Revolution Is Happening
But it’s not all over. The Packaged Facts study revealed that consumers want healthier options in the sandwich department and they will pay more for them. Over 40 percent of people said they are willing to eat at a different deli if the food is organic and the prices are reasonable. This can be a great opportunity for delis to take back their market share and make a name for themselves once again!
4. Deli Revolution: Local Delis Outshine Chains
Individual restaurants are staying afloat by offering better quality cold sandwiches. More than one in five people surveyed said they go to smaller delis and shops for their bread-based meals. Between 2010 and 2012, independent delis actually grew by 17 percent compared to chains that shrunk by 13 percent. The success of small delis means that the revolution is on!
5. Pizza Places Add Variety
To get a slice of the sandwich market, pizza places are trying out new ideas like fusion sandwiches and Asian-inspired hoagies. Consumers are starting to wake up to new tastes, and only time will tell if these unique creations stick around longer than a week!
6. Deli Revolution Means New Opportunities
When people crave a sandwich, they are often disappointed with what’s available to them in the stores or at restaurants. This presents an opportunity for entrepreneurs looking for new markets and new offerings. With the help of Packaged Facts, delis can find out just what our customers want and need from their sandwiches. Without up-to-date information, anyone can get lost in the sea of ever changing tastes!
7. Deli Revolution Is Healthy
As mentioned before, people often want to eat healthier options because they falsely believe that all sandwiches are bad for them. In fact, most sandwiches actually have a lower calorie count than most of the other foods available. Health is becoming more important to many people and those who care about what they eat are looking for options when it comes to bread items. The deli revolution shows that Americans are starting to think about health when it comes time for lunch. Even though a healthy option may cost more, sometimes it’s worth it to feel good about what you’re eating.
8. Deli Revolution Means Organic Foods
The organic industry is booming and over half of the people surveyed said they are willing to pay a premium for organic cold sandwich items. Even if the health benefits are dubious, organic foods are often seen as being better for the environment and better tasting!
9. Deli Revolution = Time For Change!
This revolution means that we need to change our menus as well as our manufacturing methods to keep up with consumer demands. It’s time to change our bread recipes, our meats and cheeses, and to offer more organic options as well!
10. Deli Revolution: It’s Time To Move Forward
The revolution is happening now and people are starting to see it in their communities. More than one in three consumers who want a cold sandwich believe it to be healthier. In addition, more than half of delis are now offering organic or locally sourced cold sandwich choices! The deli revolution is upon us and these days we need it more than ever!
Well, it is getting more expensive to eat out and most fast food places are now putting real “healthy” foods on their menu. They have always had those things but they are trying to make it easier for us to get. I am a true carnivore so I always seek out a hamburger or a good deli sandwich!