Virtual bazaars like bazar virtual sancti spiritus are the hottest trend right now, which is great news for shoppers who can save time and $$$. However, despite what popular media would have you believe – there are plenty of ways these virtual bazaars can go wrong. In this article we look at the top ten mistakes to avoid when setting up a virtual bazaar, whether on Etsy or elsewhere…
1. Not understanding your customer base
When you think of online marketplaces, the first thing to cross your mind will probably be eBay. But, while their innovative ideas have paved the way for others, it’s important to know that there are plenty of other marketplaces out there! Etsy is one of the best known and most popular, but there are many others out there to help you sell – such as Folksy , Made it etc.
Paying attention to these other sites is important if you’re going to use them as a means of selling online, because each site has its own style and audience. You’ll also want to consider the materials you provide – some may only accept certain types of materials, so be sure that your choices will suit each marketplace.
2. Not setting the right price
Online marketplaces are about helping customers buy. Even if you’re happy to charge a high price for your items, you’ll want to make sure that your customers won’t feel shortchanged.
Prices are set initially based on research and consumer trends. So in order to avoid undercutting yourself, you need to set a fair price for each of your items – something that will be visible and easy for customers to find. You can also offer discounts or promotions as part of your products’ details, which should help tempt people into buying at the correct price!
3. Not using correct measurements
If you’re selling clothes or accessories, one of the most important things for you to think about are measurements. You can make a huge difference in your sales by making sure that your customers have all the right information before they buy. It is much better to have an item returned because it doesn’t fit than never sell it at all!
If you’re not overly confident with the measurements of your products, it might be worth finding someone who is – someone who will measure each item accurately and give this information to you so that it is available for customers to view on your product page. This way, if anything does not fit as well as expected, you’ll know whom to blame!
4. Not having the right pictures
If you’re using a diverse range of products, it’s likely that the majority of your pages will contain one image. A powerful and effective way to ensure that customers will see your item is to make sure it is not blurry. This is something that some sellers can overlook – for instance, if you would like to sell a scarf that hangs nicely and looks pretty, a poor picture of it could mean no sales at all!
5. Not being realistic about discounts
Many markets have certain rules about discounts from time to time – such as when items are on sale. While this can mean you could miss out on a sale if you’re not up to date, it also means that you need to be realistic about the success of your marketplace.
Making sure that you are offering discounts in your marketplace is important, both for making valuable sales and reducing the risk of customers getting frustrated with your products. You should also offer an ‘easy pay’ option for those who wish to buy in installments – this will help ensure that they have the most success.
6. Not having a clear product description
Many websites like Etsy provide very detailed descriptions when a customer buys a product. These should be helpful to the buyer – showing exactly what she is getting. However, if you simply copy and paste a description from your website, it won’t be as useful to shoppers.
It’s also important to include a URL in your description – so that customers can see the item on your site!
7. Not listing other products
A good way to make sure buyers will see your product is by linking it to other products in your shop – either related items or other specialty items such as t-shirts. It’s important that you think carefully about what these might be and include them when you list an item for sale.
8. Not using clear navigation
In today’s online world, there is a lot of competition for customer attention. If people can’t easily find your products and make their way through your site, they will quickly move on. The best way to avoid this happening is to make sure that you have an obvious link from your homepage – clearly showing items for sale, as well as making it easy for customers to get around the site without getting lost.
9. Not offering multiple shipping options
Shipping fees can be tough on customers when buying online – especially if they aren’t sure how much it will cost them in the end! Prices are often different depending on where you live and what type of shipping method you choose to use.
Make sure that you offer a range of options to customers, such as shipping by courier and packaged post. This will help to avoid any sense of missing out on a bargain that they may have encountered before.
10. Not using keywords properly
When you are looking for new items to sell on a marketplace, it’s essential that you carefully research what keywords people use to find what they want. You can then use these when creating your product page. Do this well and you’ll see a dramatic increase in sales – as customers search for what you’re offering on your platform.
Conclusion of this article:
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