Our behavior when we’re buying a business.
Our behavior when were buying a business.
It’s a little blurry sometimes, or we can get so bogged down in the details, that it’s almost difficult to remember what we are really looking at and what we don’t see. Business buyer behavior refers to the way we buy a business, and if we aren’t paying attention to it we can miss the big picture.
The big picture is when we buy a business. That is, we take the long view. We try to imagine ourselves buying a business for the long haul. If it were a toy, we would want to make a deal that would last decades. If it were a car, we would want to find a long-term customer for the car. If it were our home, we would want to find someone who was willing to take on a long-term mortgage.
The business buyer mindset that we have is that we are buying a business for the long haul. We are buying a business for the long haul and keeping the long-term customers. But remember, all the other people are buying short-term interests. They are buying the business for the next quarterly report or the next tax payment. Not the long-term customers.
To the business buyer, the long-term customer is someone who is buying a business. The short-term customers are the people who are buying an interest in our home for the next quarter, a tax payment, or a mortgage payment. To the business buyer, the long-term customer is not a person who is buying a business for the long haul.
It’s the same reason why people buy and sell stocks. To the business buyer, long-term customers are a bunch of people who are buying a business for the long haul. The short-term customers are the people who are buying an interest in our home for the next quarter. If they are buying for the long haul, they are buying for the future, not the present.
Like most people, business buyers are often a little cynical if you ask them why they’re doing what they’re doing. Most of the time business buyers say they want to make sure their long-term customers are happy, but as soon as they’re going to have to make a choice about how they’re going to make that promise, they start to doubt.
Business buyers are often the hardest to convince. Like any other group, they are also very protective of their own feelings and want to get as much value for their money as possible. They spend a lot of time asking themselves all the questions that we, as buyers, ask ourselves when we buy a home.
The business buyer says that they want to get the best price for their money. This is sometimes true, but sometimes it’s a little more complicated than that. What exactly do they mean by “best price”? The business buyer says that their price is “the best price that they can find”. Is this really the best price they can find? Maybe.