What is “global” and why should you care? What about “local” and why should you care? What about “national” and why should you care? These are questions that I’m still working on answering.
How much of your business is global? You’ll find that nearly all of your business is global. However, your business’ global footprint will only increase as you expand your business in different countries. How can this be? Because, in today’s global economy, the demand for the services of your business increases as your business grows internationally. In other words, as you get more clients, the demand for your services will increase as well.
So your business is global youll find that the demand for your services increases even when you only have a small business. At the same time, youll find that your business is international youll find that the demand for your services will increase even when you have a large business. A good example of this is the airline industry. Airlines are run by huge multinational corporations.
You might be thinking, “you can’t have a global airline business if you have only one aircraft.” This is where the concept that you can only have a global airline business if you have one narrow body aircraft is very important. The answer to the question “why?” is that to get a global airline business youll need an international airline. In other words the demand for your services will increase even if you have only one aircraft.
Airlines are run by large corporations that have some control over the routes they run. In other words they own the routes they run and can offer their own planes and services to a third party.
If an airline has one plane, it could be bought out by another company, or run for a third party.
So if you have an airline, then the demand is for a plane, and the airlines make money by charging people to fly to these cities. The demand to fly somewhere else will increase with the demand to fly to that other place. In this case, there will be more demand for your services and more airlines will want to open offices in this place, so that they can offer your services.
Think about it this way — when you go to a mall to buy a video game, you’re not going to buy it just because you like the game. You’re also not going to buy it just because you bought it from a website. You go to the mall to buy a game because you want to play it, and this is what you’d like to have happen. If you did this, you’d want the stores to buy products from your websites.
If you think about it, this is exactly how you make money with airline reservations. The airline will want to offer you flights to the mall, but you will get a discount if you buy from a website. So youll be saving money if you put your website in charge of your airline reservations.
In the financial world, this is called “global marketing” and it’s a key part of getting a big company to buy products from you rather than the other way around. Global marketing is the process of buying things you don’t need in order to get a discount. If you make sure your website is involved in this, you can make a lot of money online.